– On the 18th, Gyeongbuk City-Gun Metaverse Festival Competition Judging Committee held –
– Yeongcheon Bohyeon Mountain Starlight Festival, Yeongdeok Snow Crab Festival, and Seongju Life Culture Festival were selected as three festivals –

The festival is expanding and establishing itself as a virtual space.

While the metaverse festival that converges virtual and reality is creating new values, Gyeongsangbuk-do is leading the digital transformation of the festival and creating a trend for convergence festivals.

Gyeongbuk Province held a judging committee on the afternoon of the 18th to review the Metaverse Festival competition project for the festival in the second half of this year.

On this day, Seongju Life Culture Festival, Yeongcheon Bohyeon Mountain Starlight Festival and Yeongdeok Snow Crab Festival were selected and announced as project targets.

The festivals selected this time will receive 5000 million won each for the construction cost of the metaverse festival platform.

The Seongju Life Culture Festival is tentatively decided to be held for 8 days from August 5 to 14, and a metabus festival site is being built.

Under the theme of 'Transmitting the cultural heritage of life in the metaverse', the metaverse is designed to allow people to experience the cultural values ​​of life, bow, and death and the humanities and social values ​​of Seongju through Sejong Taesil. The plan is to create a platform

We plan to build a variety of digital contents such as experiences, games, exhibitions, and photo zones, such as the Metaverse Taesil, which creates the womb of my child in the metaverse, and the archiving of Hangae Village where you learn the wisdom of life from the Joseon Dynasty.

In particular, the idea is to create a virtuous cycle between the virtual space and the real festival by linking the metaverse coin with the offline festival experience.

The Yeongcheon Bohyeon Mountain Starlight Festival, scheduled to be held from October 1 to 3 this year, builds a 3D realistic festival platform based on the metaverse.

Simultaneous online and offline opening ceremonies will be held through real-time streaming, and the metaverse exhibition zone (ZONE) will be presented, while realizing the universe and science viewed through video as a virtual experience space, and a 360-degree virtual reality (VR) experience zone in the night sky of Yeongcheon. .

The Yeongdeok Snow Crab Festival plans to introduce a new festival paradigm that fuses the virtual space with the real world during the winter tourism season in connection with this year's year-end Christmas, Gyeongbuk Daejong Bell, and Sunrise events.

Yeongdeok Haeparang Park and Samsa Marine Park will be built in the metaverse virtual space, and contents to be enjoyed such as Yeongdeok snow crab character 3D game, snow crab rope pulling, shooting game, etc.

In addition, by establishing a profit model in connection with the flea market special product market and Yeongdeok Seafood Mall, it is planning to create a metaverse economic zone together.

While the province declared 'Gyeongbuk the Metaverse Capital' at the beginning of this year and is aggressively building a Metaverse ecosystem, local festivals in 23 cities and counties are also keeping pace with digitalization.

In addition, in February, under the theme of 'Let's go to the festival with the metabus', through special lectures and case presentations by experts, we discussed ways to combine the metabus with local festivals together with the city and county festival departments, and sought ways to secure new competitiveness for the festival.

This spring festival is also considered to have contributed greatly to promoting the festival, tourism, and Gyeongbuk by establishing a metaverse festival site.

Meanwhile, the Goryeong Daegaya Experience Festival utilizes the Roblox platform to provide contents such as Daegaya history and culture OX quiz conducted by Yeomboseong pro gamer, hot air balloon experience, viking, revolving ride experience, and gold mining experience, so that the cumulative number of visitors including real-time live It reached 36.7 times.

In addition, the Seongju Melon Festival, starting with the opening event, includes games such as melon growing, melon picking, OX game, and duck boat race, as well as programs that can be enjoyed through the experience of riding an electric kickboard at the Metaverse festival implemented in the forest outside the castle, as well as various avatars. It also became popular by providing items.

In particular, it recorded 28.7 cumulative visits, adding fun and interest, such as providing products according to the coins acquired by those who participated in the game and experience.

The Yeongju Seonbi Cultural Festival is also evaluated as contributing to expanding the base of the Metaverse Festival by showing real-time event videos such as the opening ceremony on the metaverse and displaying scrolls such as Anhyang and Toegye on the platform.

It is predicted that the metaverse virtual space will have a great ripple effect to inform the festival as a space of experience and expansion of the festival's territory.

The metaverse platform, a virtual space that goes beyond the limits of space, can induce festival promotions and visits to festival sites in Gyeongbuk not only for domestic tourists, but also for the MZ generation and foreign tourists.

In particular, as the number of foreign tourists visiting Gyeongbuk is less than 5% among foreign tourists coming to Korea, publicity through Metaverse is judged to be very effective.

Kim Sang-cheol, director of Gyeongsangbuk-do's Culture, Tourism and Sports Bureau, said, "In the era of the 4th industrial revolution, digital transformation has become an irresistible trend, and festivals should also go to a convergence of online and offline." "Building a metaverse platform for designated festivals representing the province." We plan to further expand our support.”

 

☞ Source: Gyeongsangbuk-do (2022.05.23.)