▶ Jeollabuk-do-Namwon-si (selection of public offering)-Korea Tourism Organization business agreement
▶ Implementation of specialized intelligent tourism elements centered on Namwon Gwanghalluwon
▶ Spread information and communication technology to cities and counties based on Namwon intelligent (smart) tourism
□ Jeollabuk-do actively promotes the digital transformation of the tourism industry, starting with the creation of an intelligent (smart) tourism city in Namwon-si to revitalize Jeollabuk-do tourism.
○ Jeollabuk-do signed the “6 Intelligent (Smart) Tourism City Development Business Agreement” with Jeollabuk-do, Korea Tourism Organization, and Namwon City at Namwon City Hall on June 9, and stayed through the implementation of specialized intelligent tourism elements centered on the Gwanghalluwon area in Namwon. He announced that he would start creating a tourism city for cultural experience.
○ Jeonbuk Province's Director of Culture, Sports and Tourism Yun Dong-wook and Korea Tourism Organization's Tourism Industry Headquarters Director Lee Hak-joo attended this event and signed the agreement together with Namwon Mayor Lee Hwan-ju.
○ The main contents of this agreement are ▲ support for Jeollabuk-do related to subsidy issuance, budget, and settlement management, ▲ support from Korea Tourism Organization such as technical advice, project management support, and consulting, ▲ compliance with data guidelines, data and content sharing, and exclusive responsibility It is about the matters to be complied with by Namwon City, such as organizational structure.
□ The intelligent (smart) tourism city development project provides a variety of tourism services that incorporate information and communication technology for specific tourist areas to increase travel convenience and satisfaction, and to continuously improve local tourism contents and infrastructure by analyzing tourism type information. Business.
○ Last March, Namwon City was finally selected for the '3 Intelligent (Smart) Tourism City Contest Project' hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.
○ Through this project, with a total project cost of KRW 95.6 billion (national budget 35, provincial budget 10, municipal budget 35, private sector 15.6), Namwon City is the target of Gwanghalluwon Traditional Culture Experience Site, a stay that provides cultural content that combines digital technology with rich traditional cultural facilities. It is planning to create a tourism city for cultural experience.
○ Specifically, experience various traditional culture experience services held in the Gwanghalluwon area and a culture of excitement through sounds and gestures at the 'Humming Busking'. It is planned to be composed so that you can feel the stylish atmosphere of them.
– In addition, information and communication technology (ICT) platform construction, media wall and façade, virtual reality (VR), augmented reality (AR), hologram content, and youth entrepreneurship support will be implemented simultaneously.
□ Dong-wook Yun, director of the Jeollabuk-do Department of Culture, Sports and Tourism, said, “Based on the intelligent (smart) tourism city in Namwon, we will spread information and communication technology (ICT) convergence technology to cities and counties tourist destinations and lay the foundation for future tourism in Jeollabuk-do.” ) We will actively respond to the tourism city competition project so that Jeonbuk can lead the digital tourism industry.”
Attachment 1
Concluded a business agreement for the 22 year smart tourism city development project
□ Overview
❍ Date: 2022. 6. 9. (Thu) 15:00 ~ 15:40
❍ Venue: Namwon City Hall (Mayor's Office)
❍ Affiliated organizations: Jeollabuk-do, Korea Tourism Organization, Namwon City Hall
– Major Participants: Hak-Joo Lee, Head of Tourism Corporation, Hwan-Joo Lee, Mayor of Namwon
❍ Main contents of the agreement
– Agreement period: date of agreement ~ 2023. 3. 31.
– Construction support matters (technical advice, project management and consulting, professional manpower support, etc.)
– Comply with data guidelines, share generated data and content
– Establishment of an organization dedicated to the business of Namwon City and efforts to secure manpower
Details (draft)
Attachment 2
Namwon Smart Tourism City Development Project
□ Overview
❍ Project period: 2022. 3. ~ 12. (operating period 3 years)
❍ Project cost: KRW 95.6 billion (state 35, provincial 10, municipal 35, private 15.6)
❍ Organized by: Ministry of Culture, Sports and Tourism (Korea Tourism Organization)
□ Details
❍ Main business: humming busking, smart tavern, etc.
– Hanbok style room, digital screen, media wall/façade, VR/AR/hologram content
– Yocheon ferry experience, boating performance, drone wishes, support for youth entrepreneurship
– Construction of ICT platform (metaverse, integrated app, public Wi-Fi, big data, etc.)
