– PPA interview with exhibitors
– Growth of the Brazilian electronic security market
Exhibition Overview
[Source: Exposec exhibition website]
The 23rd Brazilian security exhibition (Exposec 2022) was held at the Sao Paulo EXPO Convention Center for three days from June 2022th to 6th, 7. The Exposec exhibition is organized by the Brazilian Electronic Security Industry Association (ABESE) and is the largest event in Latin America that brings together the latest technologies, products and services for the security sector. The exhibition was held in a space of 9 m² for an environment suitable for building business and networking.
About 800 exhibitors participated in this exhibition, and 5 visitors visited the exhibition hall. Various products related to security alarm and surveillance, cybersecurity, monitoring center, fire detection, automation, artificial intelligence, security vehicles, security education, drones and anti-drones were exhibited.
[Source: Directly filmed at the Trade Center]
KOTRA São Paulo Trade Center participated in the exhibition by creating an exhibition booth on behalf of domestic companies that were difficult to directly participate in the exhibition due to Corona 19, and exhibited catalogs of drone and anti-drone solutions, cyber security solutions, wireless eavesdropping detection systems, Dfos solutions, and surveillance camera products. .
[Source: Directly filmed at the Trade Center]
According to a survey by the exhibition organizers, visitors are security directors (24%), security company representatives (17%), security managers (15%), CEOs (10%), engineers (6%), and buyers (4%). ), consultants (4%), distributors (4%), and others (16%).
[Source: EXPOSEC website]
< Exposec 2022 Arena Drone>
[Source: Directly filmed at the Trade Center]
– Seminar for companies participating in the Exposhow
1:2 p.m. – XNUMX:XNUMX p.m.: Vehicle and Cargo Recovery Process, Securicenter
2pm – 3pm: Prospects for Solar Power, SOPRANO
3pm – 4pm: The Reality of Vehicle Tracking in Brazil, VITANA LOG
4pm – 5pm: Expand your business with safe and sustainable profits, RWTECH
5pm – 6pm: How to earn R$14,000 with Pináculo, ADVANCE
6pm – 7pm: Unmanned security system: apartment mobile service automation, UTECH
7pm – 8pm: Service Metrics of Unmanned Security System Operations, PX TALK
[Source: Directly filmed at the Trade Center]
Exhibitors and Exhibited Items
Interview with exhibitors
PPA – Nabor Netto (Product Analyst)
Q. What kind of company is PPA?
We are one of the leading players in door and gate automation recognized in Brazil as well as in the South American market. Since 1983, we have provided a range of security solutions and services to thousands of homes and businesses. Currently, our company sells sliding gate automation, tilting automation, pivot automation, door automation, security solutions, intercoms and locks, cameras and recorders, and access control products.
Q. What are the key items for Brazil's security industry in 2022?
The uneasy security situation has led many Brazilians to step up security measures such as sliding gate automation systems. As crime and violence continue to rise in Brazilian society, many people are interested in new security measures.
Q. What are the key factors to consider when entering the Brazilian security market?
In Brazil, unmanned security systems are emerging as a solution for apartment security management. The unmanned security center using the latest digital solution system enjoys high popularity because it provides safety to the occupants by managing supplementation such as access to the apartment 24 hours a day. It is necessary to give the buyer confidence that the unmanned security system can safely take responsibility for the security in the apartment even if security personnel are not permanently stationed.
Go Hobby – Rafael Barbosa (Head of Sales)
What kind of business is P. Go Hobby?
Gohobby specializes in unmanned aerial vehicles (UAVs) as one of the major distributors in the professional and personal drone market.
P. Do you have a reputation for Korean products?
Although our company imports most of its drones from China, we have positive thoughts about Korean technology and may consider trading in the future.
P. What is the outlook for drones and anti-drone solutions in Brazil?
The drone market is already experiencing high growth in Brazil and is a market with great potential for the future. Accordingly, various types of service demand are expected.
Growth of the Brazilian electronic security market
According to the Brazilian Electronic Security Industry Association (ABESE), in 2021, electronic security related products recorded about 92 billion in sales. This represents a growth of around 4% compared to the previous year. Growth in 14 is expected to be 2022% higher than last year.
As projects in the security field that have been suspended due to COVID-19, such as acceptance of body cam systems, cameras equipped with touchless devices and facial recognition technology, drones, security vehicles, and tracking technology, are resumed or various new projects are being announced, the Brazilian electronic security market is It is expected to maintain a strong growth rate going forward.
< Brazil Electronic Security Sales >
[Source: ABESE]
According to the Brazilian Electronic Security Industry Association (ABESE), the Brazilian security industry is expected to create more than 35 direct and 250 million indirect jobs.
Investing in security technology in Brazil
According to consulting firm IDC Brasil, investment in technology and telecommunications in Brazil increased by 2021% year-on-year in 7.1 to reach a total of $644 billion. One of the most important areas of technology investment was the investment in electronic security. In 2021, 75% of 61 companies surveyed said they had increased their investment in electronic security.
Enterprise spending on security equipment and technology totaled $9 million, a 2019% increase over 12.5. Cloud security-related investments account for 23% of the total investment. Luciano Ramos, IDC Brasil's corporate research and consulting specialist, said, "As computer network attacks evolve and information leakage increases, the sales of electronic security systems that reflect AI technology are increasing." showed an opinion.
implication
In Brazil, it was found that the demand for various high-tech security equipment is increasing due to the increase in the crime rate and the advancement of criminal technology. As a result, the number of cases of replacing outdated equipment with equipment equipped with advanced technology is increasing. At this year's Exposec exhibition, not only surveillance cameras with simple functions, but also security products equipped with advanced technologies such as thermal detection function, motion notification and automatic photo capture were displayed.
Major promising items in the Brazilian security market include security products equipped with 5G technology, high-resolution cameras, cloud security systems, access control, integrated monitoring and unmanned security systems, etc. Korean companies can take advantage of this opportunity to explore the Brazilian market. You can try to find buyers by participating in exhibitions like EXPOSEC as a booth or by using a list of participating companies.