IoT Media Railing for Digital Signage Advertising

business overview

Program Name IoT Media Railing for Digital Signage Advertising
company name P2GS Global, Wellcon Co., Ltd., Kalsun Co., Ltd.
Department in charge Ministry of Land, Infrastructure, and Transport Regulatory Department Ministry of Interior and Safety
type of exception Smart demonstration project service type facility
Approval date 2023-02-07 Business start date
Main Content Demonstration of new media glass railings combined with displays that can display traffic information, weather information, government policies, etc. on the railings of overpasses (2 locations) within Incheon City.
Regulatory exceptions
(Related regulations)
  • (Regulatory exception) Temporarily allowing advertising materials that use electricity on bridges under 10m and easing regulations on areas, places, and objects that prohibit advertising materials
  • (Target law) Article 14, Paragraph 4 of the Enforcement Decree of the Outdoor Advertisement Act, Article 24 of the Enforcement Decree of the Outdoor Advertisement Act
Additional conditions ① Only advertisements for public purposes may be transmitted (commercial advertisements prohibited)

② Restrictions on video advertisements: Still screen display (duration of 1 minute or more, transition time of up to 2 seconds)

③ Prohibition of using traffic light colors (red, yellow, green)

④ Light brightness limit (similar taxi light advertising level, 2,000 cd/m2 during the day, 200 cd/m2 at night)

⑤ National Police Agency agreement required

⑥ Bupyeong-gu needs active cooperation

⑦ Request a specialized agency for safety evaluation and submit an evaluation report. Performance evaluation for delivering necessary information, product safety evaluation, survey of pedestrians and drivers (more than 100 people)

⑧ Install and relocate vehicle height limit signs, child protection zone signs, etc. at enemy locations to avoid confusion.

⑨ Prioritize provision of traffic information and traffic promotions

⑩ Be careful to avoid accidents in child protection areas.

⑪ Close response and supervision of falling objects, traffic accidents, traffic congestion, and various safety accidents

concept diagram

담당자

Department in charge Ministry of Land, Infrastructure, and Transport Urban Economics Department 044-201-4842
Regulatory Department Ministry of Interior and Safety Living Space Policy Division 044-205-3544
Dedicated organization Korea Agency for Infrastructure Technology Advancement (KAIA) Smart City Industry Support Center 031-389-6512