– Gangwon-type healing tourism (wellness) and positive reviews for converting Corona ‘crisis → opportunity’ through tourism public-private cooperation (governance)
– Becoming a world-class tourist destination in compliance with the standards based on the United Nations (UN) Sustainable Development Goals
– Spurring the attraction of individual and group overseas tourists through global tourism promotion
□ Gangwon Special Self-Governing Province announced that the exemplary case of “Gangwon Healing Tourism (Wellness)” was selected as <2023 Green Destination Top 2023 Stories> at the “100 Green Destination Conference” held in Tallinn, Estonia, Europe for the first time among local governments in the country.
Green Destination is an official certification body of the Global Sustainable Tourism Commission (GSTC), sponsored by the United Nations (UN), the World Tourism Organization (UNWTO), and the United Nations Environment Program (UNEP).
□ <Green Destination TOP 100 Stories> is a contest award ceremony for sustainable tourism hosted by Green Destination and sponsored by international tourism organizations such as ITB Berlin, Quality Coast, Travel Life, and Asia Eco-Tourism Network, held in 2014. It has been implemented every year for tourism organizations such as local governments, cities, and tourism offices around the world.
□ 2023 Green Destination Top 100 Stories' is divided into 6 categories <①Private-private cooperation (governance)/recovery, ②Natural landscape preservation, ③Climate change response, ④Preservation of cultural traditions, ⑤Community coexistence, ⑥Business/Marketing> An evaluation team consisting of approximately 50 international experts reviewed and selected cases based on the innovation, transparency, and excellence of the cases according to the core evaluation criteria for green destination sustainable tourism.
□ Gangwon Special Self-Governing Province launched the “Ministry of Culture, Sports and Tourism-Gangwon Self-Governing Province-Cities and Counties- in the 「Governance/Recovery」 section under the theme of ‘Sustainable Gangwon Healing Tourism (Wellness) Tourism’ amidst the crisis of international tourism being cut off due to the coronavirus phenomenon. Facility History” Received high praise for its success story of leaping forward as a world-class tourist destination in response to new tourism demand after COVID-2023 through the healing tourism (wellness) tourism cooperation complex (cluster) in collaboration with the public and private sectors, and the organizing committee of the “100 Green Destination Conference” At the request of , our overseas tourism practitioners participated as discussion participants (panelists), promoted various tourism contents such as healing tourism (wellness), culture, and Korean Wave, and won the Green Destination Top XNUMX Story Award.
➊ ('23.5.1.) 1st sustainability evaluation review → ➋ ('23.7.1.) 2nd TOP100 story evaluation →
➌ ('23.10.9.) 2023 Green Destination TOP 100 Stories Announced
□ Success stories include three areas: ① Development and cultivation of Gangwon-type healing tourism (wellness) and medical tourism contents, ② Promotional marketing to attract Gangwon-type healing tourism (wellness) and medical tourism tourists, and ③ Building a foundation for Gangwon-type healing tourism (wellness) and medical tourism. An online-based (platform) along with the discovery of public-private joint sustainable healing tourism (wellness) content and the development of tourism + products (healing tourism (wellness) packages, etc.) promoted through the 3 Gangwon healing tourism (wellness) cooperation complex (cluster) projects. It contains information on revitalizing local tourism by attracting tourists through various promotions such as social network, service, media marketing, etc.
□ Tourism Director Hyeon Jun-tae said, “With the launch of Gangwon Special Self-Governing Province, it is meaningful that our healing tourism (wellness) tourism story was selected as an exemplary case in the <Green Destination Top 100 Stories> for the first time among local governments in the country.” In order for the autonomous province to establish itself as a globally sustainable healing tourism (wellness) tourist destination, we will carry out various promotional activities (marketing) to attract individual tourists (FIT) and group (corporate reward tours, etc.) overseas tourists through overseas tourism promotion. “It is planned,” he said.