An exhibition showcasing the advancements in ADAS and autonomous driving technology in North America.
Sharing cutting-edge solutions and visions from global companies
The 2025 ADAS & Autonomous Vehicle Technology Expo, held annually following the Stuttgart, Germany, exhibition in late May, showcases the latest developments in ADAS (Advanced Driver Assistance Systems) and autonomous driving technology. The expo covered a wide range of topics shaping future technologies, including the latest trends in autonomous driving and ADAS technology, regulatory developments, standardization, collaboration, and project development. Technical sessions focused on AI, software architecture, vision and sensing technologies, and a variety of innovative development cases, reaffirming its position as an exhibition showcasing the cutting edge of cutting-edge innovation.
<Autonomous Vehicle Technology Expo Overview>
Exhibition Name: ADAS & Autonomous Vehicle Technology Expo
-Venue: San Jose McEnery Convention Center, San Jose, CA
-Date: August 27-29, 2025
-Scale: 10 countries, 47 companies
Website: https://www.autonomousvehicletechnologyexpo-usa.com/
- Exhibits: Autonomous driving technology and solution products, including LiDAR solutions, AV & ADAS verification and services, simulation software, and data service platforms.
Introducing cutting-edge companies in autonomous driving verification and simulation.
(Keysight Technologies) Keysight showcased integrated test solutions for verifying ADAS and autonomous driving systems at this exhibition. Keysight explained that its core business areas include radar and LiDAR performance verification, V2X communication testing, and EMC/wireless performance testing. Herve Oudin, an SDV software engineer whom we met at the booth, explained, “Keysight’s solution can significantly reduce development time and costs by developing our own software to rapidly verify algorithms and ECUs in a virtual environment instead of driving on real roads.”
[Source: KOTRA Silicon Valley Trade Center photo]
(dSPACE) dSPACE also showcased simulation and verification solutions for autonomous vehicle and ADAS development. In particular, they emphasized the possibility of high-fidelity verification even in low-light environments through their nighttime HIL simulator. In their on-site booth explanation, Account Manager Dan Orejuela explained, “The core capabilities that dSPACE provides to customers include a HIL platform for real-time verification of ECUs, sensors, and ADAS algorithms; a virtual road environment that supports verification of L2 to L4 autonomous driving; sensor fusion verification that integrates cameras, radar, and LiDAR; and AI and machine learning training support using large-scale driving data. Through these, dSPACE provides a simulation and verification platform that covers the entire autonomous vehicle development cycle.”
[Data: Directly filmed at KOTRA Silicon Valley Trade Center]
(Xylon) Xylon showcased FPGA-based hardware and visualization systems for autonomous driving and ADAS development. At the exhibition, the company introduced technologies centered around a demo system that supports simulation workflows and data management. The company emphasized that its main solutions include ▲FPGA prototyping boards that accelerate ECU development, ▲vision processing systems that can capture, play, and visualize camera data, and ▲HIL support that reproduces actual road conditions and verifies sensor data in real time. Xylon explained that through these, it is specialized in FPGA-based vision and sensor data processing and HIL test optimization.
[Data: Directly filmed at KOTRA Silicon Valley Trade Center]
(AB DYNAMICS) AB Dynamics showcased real-vehicle and virtual test equipment for autonomous driving and ADAS function verification. At the exhibition, the company introduced the Autonomous Vehicle Test Platform (VTP) that can be used on actual roads and closed courses, and the driving robot system that automatically controls acceleration, steering, and braking to support repetitive and precise driving verification. The company also highlighted a virtual simulation environment based on digital twins linked to real-vehicle testing, as well as test solutions that respond to global safety regulations such as Euro NCAP and NHTSA. Through these, AB Dynamics expressed strong pride in its comprehensive verification platform that links real-vehicle and simulation.
[Data: Directly filmed at KOTRA Silicon Valley Trade Center]
(LDRA) LDRA showcased its software verification and certification toolchain for vehicle safety and security. At the booth, Senior Sales Manager Sameer Mehta stated, “This solution supports verification of compliance with global functional safety standards such as ISO 26262, DO-178C, and MISRA C, and enables improved software quality and early detection of defects through static and dynamic code analysis. We also highlighted cybersecurity analysis capabilities that meet ISO/SAE 21434 and WP.29 regulations, as well as test automation solutions that help streamline the verification process.” Through this, LDRA reaffirmed its position as a global verification tool that ensures the safety and security of ADAS and autonomous driving software.
[Source: Photographed directly at KOTRA's Silicon Valley Trade Center]
The 2025 Conference will focus on safety, regulation, AI, software, and simulation.
The conference sessions were a vibrant forum for sharing insights on key industry challenges and pending developments. The topics covered in each session over the two days were as follows:
[Source: ADAS & Autonomous Vehicle Technology Expo website and KOTRA Silicon Valley Trade Center]
We conducted an on-site interview with Sonnet CEO Junwoo Son, who presented on the topic of lessons for forming the RoboShuttle vision at the second day of the conference.
*CEO Son Jun-woo (Sonnet Co., Ltd) https://sonnet.ai/ Autonomous driving mobility startup)
Q1) You presented on ADAS and autonomous driving this year, following your presentation in 2023. Could you explain the key points of this presentation?
answer) Last time, we shared our experience operating a robotaxi service in Korea and the limitations we identified along the way. This time, we presented our efforts and plans to develop our own RoboShuttle and apply it to customer service. To achieve this, we began designing our own RoboShuttle, focusing on how we built its software architecture and service design, and how we integrated service operation concepts into the design of our autonomous vehicles.
Q2) The number of participating companies at this year's San Jose Expo has decreased significantly (from 99 in 23 to 66 in 24 to 47 in 25), and notably, no domestic companies participated. How would you evaluate this event from a global perspective?
answer) "I've been attending this Expo for ten years. In the past, I primarily attended the Stuttgart, Germany event, but recently I've also been attending the San Jose event. The scale of participation has definitely shrunk, and the conference doesn't have the same atmosphere as before. I believe this is a time of sifting through the best and worst of autonomous driving startups due to the post-pandemic investment downturn. While Korean companies are facing challenges, autonomous driving technology is advancing rapidly, and I believe businesses are gradually establishing themselves."
Open Tech Forum, A platform for sharing innovative technologies that anyone can participate in.
This year's summit featured a new, exciting Open Tech Forum, open to all exhibitors and free of charge. Held in a dedicated Open Tech area within the expo grounds, the forum featured speakers sharing cutting-edge technologies, concepts, strategies, and ideas in a business-focused environment. Presentations included Deep AI, Deontic, LDRA, and Parallel Domain, while HAAS Alert, this year's Safety Innovation Award winner, also made a special guest presentation (pictured below), drawing attention.
<Photos from the Open Tech Forum>
[Source: Photographed directly at KOTRA's Silicon Valley Trade Center]
implication
This exhibition went beyond simply showcasing elemental technologies. The advancements in automotive technology and components encompassed a wide range of areas, including next-generation ADAS systems, sensor fusion technology, AI and deep learning, autonomous driving system verification, cybersecurity and data protection, laws and regulations, and international standards. The number of participants in the North American exhibition decreased compared to the previous year, and the absence of Korean companies was particularly disappointing. Considering the active development of autonomous driving technology in Korea, more active participation is needed. Son Jun-woo, CEO of Sonet, commented, "The scale and conference quality of this San Jose, USA event seems to have been reduced. With the post-pandemic investment slowdown, autonomous driving startups are being singled out, and this applies equally to Korean companies. However, autonomous driving technology and related industries are gradually establishing themselves." Therefore, while we are currently in a somewhat challenging transitional period, considering the pace of autonomous driving technology development and market maturity, we anticipate that fully autonomous driving (Level 5) will soon be realized. This will bring humanity one step closer to a safer and more convenient future mobility society.
Source: ADAS & Autonomous Vehicle Technology Expo website, KOTRA Silicon Valley Trade Center interview and data compilation