-For the first time among domestic public institutions to pursue collaboration with the Metaverse platform-
Incheon Metropolitan City (Mayor Yoo Jeong-bok) is the first domestic public institution to collaborate with 'The Sandbox', a metaverse and non-fungible token (NFT) gaming platform, to develop city experience content.
In order to carry out efficient global city marketing, Incheon City plans to establish an overseas promotional network and promote Incheon in the virtual world while introducing its innovative city image to people around the world.
The Sandbox is a global Metaverse gaming platform based on Ethereum. It operates a Metaverse platform that allows users to create games directly through non-fungible tokens (NFTs) and generate profits through them. It is a global company with the highest cumulative transaction volume for OpenC non-fungible tokens (NFTs) among the blockchain-based metaverses currently in operation, and has partnerships with over 1 companies at home and abroad.
Through this collaboration, Incheon City plans to continuously upgrade the city experience metaverse contents through activities to develop and release various city experience contents. Furthermore, we plan to implement global non-fungible token (NFT) content using Incheon City's intellectual property (IP), such as conducting a non-fungible token (NFT) donation campaign and a metaverse creator training project, in the virtual world of The Sandbox. am.
Based on this, Incheon City plans to focus on developing content that allows users to experience the city of Incheon in various ways, such as organizing various invitation events for users.
Lee Se-woong, City Brand Manager of Incheon City, said, “We plan to continue to develop content that allows people from all over the world to experience Incheon by collaborating with the global metaverse platform,” and added, “We will continue to carry out various activities, including the development of content that allows many people to experience Incheon.” “He said.