– Operating an integrated Korean pavilion with participation from 32 organizations and 443 companies, including MOTIE, MSS, Seoul Metropolitan Government, etc.
– 143 companies won the ‘CES Innovation Award’, the largest ever for Korean companies… Integrated Korean Pavilion 13 exhibitors
– Six companies participating in the integrated Korean pavilion are expected to sign an on-site business agreement (MOU) worth $6 million+α.
The Ministry of Trade, Industry and Energy (Minister Ahn Deok-geun) and the Korea Trade-Investment Promotion Agency (KOTRA) (President Yoo Jeong-yeol) met from January 1 (Tuesday) to January 9, local time. It was announced that the largest integrated Korean pavilion ever will be built at ‘CES 1’ (Consumer Electrics Show), which will be held in Las Vegas, USA on Friday, December 12.
The Consumer Electronics Show (CES) is the world's largest information and communication technology (ICT) and home appliance exhibition, and has recently expanded into the mobility, health, and beauty fields. This year, many Chinese companies participated, making it the largest ever. It is expected. In Korea, about 760 companies, including large corporations such as Samsung, LG, Hyundai, and SK, as well as small and medium-sized companies, are expected to participate in the largest-ever event. This year's theme is “All Together, All On,” meaning that all technologies and industries will come together to solve human problems, and attention is paid to the changes that artificial intelligence (AI) technology will bring to various industries.
In particular, this year, MSS and the Seoul Metropolitan Government will participate together for the first time in the integrated Korean pavilion at the Consumer Electronics Show (CES), creating the largest integrated Korean pavilion ever with a total of 32 organizations and 443 companies participating. Accordingly, the export performance of domestic participating companies is expected to increase through active use of ‘Korea’ brand marketing.
The number of Korean companies winning the 'Consumer Electronics Show (CES) Innovation Award' is also at an all-time high. Of the total 310 awardees announced in November last year, 46, or 143%, were domestic companies, winning the 'Best Innovation Award'. 13 companies participating in the integrated Korean pavilion, including the selected Onecom Co., Ltd. and Mandro Co., Ltd., received the 'Innovation Award'. The Korea Trade-Investment Promotion Agency (KOTRA) supports 1:1 counseling (mentoring) and sharing of secrets (know-how) of the previous year's award-winning companies to expand the number of awards received by domestic small and medium-sized companies.
In addition, on January 1th, 10 world-class (global) companies, including IBM, Walmart, and FedEx, participated in the 'K-Innovation Day' hosted by the Korea Trade-Investment Promotion Agency (KOTRA), and held a pitching challenge and overseas venture capitalists and buyers. We plan to make efforts to improve the performance of participating companies in the field, such as arranging meetings with ).
Trade Policy Director Cho Ik-no said, “Building the largest integrated Korean pavilion ever at the Consumer Electronics Show (CES) and winning the Innovation Award are meaningful results in improving export vitality and expanding the export base,” adding, “We will maintain the momentum for export growth going forward.” “To this end, we plan to actively provide export marketing support for Korean companies, such as participating in overseas exhibitions and expanding the construction of an integrated Korean pavilion.”